Has Property Classified the Best Property Website in the United Kingdom?
There’s a question we often ask ourselves – are we offering our customers the best we can as a property website? In some ways, it’s a constantly changing answer and sometimes dependent on market demand. So, when we came to redesign our website, we set a series of benchmarks to determine what makes a good property website and the features it should be offering our customers. Digital marketing is changing the face of property websites The last couple of years has seen its ups and downs, although it certainly ended on a high in the property market. With the impact of Covid-19 lockdowns, there was a growing trend in buying, selling and investing in properties remotely. By that we mean, the power of photos, floorplans and compelling property tours in the form of videos were the drivers in decision making. This, in turn, changed the face of the property website to the extent that more emphasis is now placed on the role of digital marketing. Whilst it can be a challenge to keep up with cha